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Agency Brief—new indie shop from Alma leader, Accenture Song’s social win
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Agency Brief—new indie shop from Alma leader, Accenture Song’s social win

  • Jeorge+ announces a new indie shop led by Alma’s former leader, signaling a fresh agency entrant.
  • Accenture Song wins Barilla social, marking a notable campaign success for the agency.
  • Jorge Murillo serves as founder and chief creative officer at Jeorge+, underscoring leadership for the new shop.
  • Carolina Cruz-Letelier is the managing director and Maria Fernanda Perez heads strategy at Jeorge+.
  • The briefing appears among Ad Age’s features highlighting agency wins and creative trends.
  • The article places the moves within a broader context of winners and losers in marketing.
  • Ewan Larkin authored the piece, dated April 24, 2026, 05:00 AM EDT.
  • The brief includes a look at Possible, marketing trends, and industry context.
  • Cadillac F1 and Cadillac-themed campaigns are mentioned within the agency brief context.
  • The Ad Age piece serves as a concise snapshot of recent agency activity and social awards.
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