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entertainment1d ago
ICEX Unveils ‘La Tarara,’ ‘La Llama’ for Cannes, Adds Carla Simón’s ‘Flamenco’ to ‘Where Talent Ignites’ Showcase
- ICEX unveils La Tarara and La Llama for Cannes, adding Flamenco to its Where Talent Ignites showcase.
- La Tarara stars Ingrid García-Jonsson and is positioned as a symbolically charged work blending performance and design.
- La Llama opens onto animation, architecture and design, using Hayon’s universe as its spine.
- Flamenco, directed by Carla Simón, revisits flamenco through a contemporary lens and was already unveiled at Rotterdam.
- ICEX CEO Elisa Carbonell emphasizes Spain’s standout moment in audiovisual as campaign expansion,”
- La Tarara features Ingrid García-Jonsson with a design-driven, tightly stylized frame.
- La Llama builds on Hayon’s creative universe to trace a living dialogue with global contemporary culture.
- Cannes will serve as the premiere location for the three pieces with international rollout to follow.
- The campaign expands across film, fashion, music, design and contemporary culture under the 2026 edition.
- La Llama is produced in collaboration with White Horse and Apartamento, highlighting Hayon’s design universe.
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