8legs: Bytedance

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TikTok unveils Streaming Ads and New Title Launch at Sundance to deepen engagement with entertainment marketers, leveraging a high-profile U.S. deal close.
New Title Launch targets high-intent viewers around tentpole events, signaling preferences like genre or pricing to convert fandom into sales.
The Sundance push aligns with TikTok’s U.S. operations reshaping as the close of its U.S. deal nears, signaling a Hollywood-focused strategic expansion.
TikTok will mount a robust Sundance presence with creators in Park City, co-hosting events with A24 and Charli XCX to amplify reach.
Dawn Yang, TikTok’s global head of entertainment partnerships, will participate in Sundance panels, signaling executive endorsement of the formats.
The formats prioritize driving subscriptions and ticket sales, aligning with advertisers’ measurable business goals.
Hollywood executives view TikTok as a growing tastemaker and marketing juggernaut, reflected in Sundance’s expanding ad formats strategy.
Deadline notes Sundance as a launchpad as TikTok nears the U.S. deal close, using the festival to showcase new ad formats.
Streaming Ads combine video carousel and interactive Media Card formats to tailor multi-title experiences to viewer interests.
New Title Launch uses signals like favorite genre or pricing sensitivity to reach high-intent users and boost subscriptions and ticket sales.

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#2 out of 3562.0 est. views100.00%

The US and China signed off on a deal to spin off TikTok’s US business, with a largely US investor consortium leading the buyer group.
ByteDance would hold just under 20% of the US unit, while Oracle, Silver Lake, and MGX take significant stakes.
The deal aims to create an independent US entity to control data protection, content moderation, and algorithm security.
The deal is expected to close within the week, according to people familiar with the matter.
Regulators’ approval was a key hurdle, with past negotiations stalled by concerns over the TikTok algorithm.
Shou Chew, TikTok’s chief executive, said a binding agreement had been signed but regulators had not yet indicated approval.
The final deal structure keeps ByteDance with minority ownership and places governance in a seven-member US-majority board.
US officials have previously linked the deal to national security concerns and potential bans.
A final sale price and closing terms remain undisclosed publicly, with estimates around the $14 billion range cited by officials.
The closing is framed as potentially ending a high-stakes, long-running regulatory clash between the US and China.
The deal includes a UAE state-owned firm, MGX, among the investors receiving a stake.

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#3 out of 324.2K est. views100.00%

A group of grieving parents filed a wrongful death suit in Delaware against TikTok to gain access to their children’s data.
Ellen Roome’s 14-year-old son Jools Sweeney died in April 2022, prompting the data-access push.
Roome says she cannot access her son’s social media data despite efforts to do so.
The lawsuit seeks court-ordered access to data and heightened platform accountability on TikTok.
TikTok acknowledged the case but emphasized its policy against content that promotes dangerous behavior.
The case is proceeding in Delaware, where TikTok is incorporated, with a decision expected within 90 days.
The case highlights concerns over data access rights for families of deceased users.
Ellen Roome sold her business to focus on pursuing inquests and data access.
The court case centers on whether platforms should be more transparent about data and governance.
The Mirror reported on the hearing, noting the emotional impact on the family.

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