#1 out of 5
business1d ago
Bridging IT & Business: Future of Digital Communication
- CTO and CMO teams are urged to align IT and business goals to improve customer communications at scale.
- Cloud-based CCM platforms centralize multi-channel messaging for faster, compliant campaigns.
- No-code tools let business users tailor messages without programming skills.
- IT retains control over data security and system reliability.
- Alignment not only cuts costs but accelerates innovation across sectors.
- Examples include tariff updates for utilities and personalized bank communications.
- Regulatory pressure and rising customer expectations drive urgency for alignment.
- The Doxee Platform combines CCM with CXM to enable IT-business collaboration.
- A white paper offers a practical roadmap for leaders to bridge IT and communications.
- Leading enterprises use cloud CCM to connect data insights with decision-making.
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