8legs: Burna boy

#1 out of 1

Burna Boy spotlights African culture & heritage ahead of AFCON final as Nigerian icon drops new music video featuring Eduardo Camavinga, Nico Williams & more | Goal.com UK

Burna Boy launches a cross‑disciplinary campaign to elevate African culture ahead of AFCON final in Morocco.
The initiative spans music, fashion, sport and storytelling to own African narratives globally.
The first release is the single 'For Everybody' and a video featuring football stars like Camavinga and Williams.
Directed by Dave Meyers, the video highlights energy, rhythm and global impact of African sport.
Burna Boy emphasizes ownership of culture, stories and global influence in the campaign.
The project marks the campaign’s long-term platform to strengthen African narratives across media.
The music video features a lineup of football icons connected to African heritage.
AFCON final timing anchors the campaign as a milestone for Africa’s cultural storytelling.
The initiative intends to strengthen ownership of African narratives globally through multiple media channels.

Vote 0