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entertainment18h ago
Burna Boy spotlights African culture & heritage ahead of AFCON final as Nigerian icon drops new music video featuring Eduardo Camavinga, Nico Williams & more | Goal.com UK
- Burna Boy launches a cross‑disciplinary campaign to elevate African culture ahead of AFCON final in Morocco.
- The initiative spans music, fashion, sport and storytelling to own African narratives globally.
- The first release is the single 'For Everybody' and a video featuring football stars like Camavinga and Williams.
- Directed by Dave Meyers, the video highlights energy, rhythm and global impact of African sport.
- Burna Boy emphasizes ownership of culture, stories and global influence in the campaign.
- The project marks the campaign’s long-term platform to strengthen African narratives across media.
- The music video features a lineup of football icons connected to African heritage.
- AFCON final timing anchors the campaign as a milestone for Africa’s cultural storytelling.
- The initiative intends to strengthen ownership of African narratives globally through multiple media channels.
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