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health23h ago
BMA launches 'hysterical' campaign likening 'endangered' GPs to Pandas
- The BMA launched a campaign portraying GPs as pandas to stress the profession's endangered status.
- Campaign materials call General Practice 'critically endangered' and warn of 'extinction' without changes.
- The initiative appears as the government requires same-day urgentGP consultations under a new NHS contract.
- BMA says the campaign is precautionary and aims to stabilise partner numbers in general practice.
- Critics argue the panda analogy is over-dramatic and may mischaracterise access issues for patients.
- The leaflet links habitat loss and red tape to GP recruitment challenges.
- The report notes half of adults delayed GP contact, per Health Foundation poll.
- NHS contract changes accompany the BMA campaign, linking funding to GP activity.
- The article frames patient access concerns as part of broader NHS reforms.
- The piece cites public commentary from patient groups reacting to the campaign.
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