#1 out of 5
sports16h ago
Has NASCAR lost the South? Ex-driver unloads after seeing "100,000 empty seats"
- NASCAR faces declining attendance and TV ratings after the Bristol weekend, raising questions about its southern fan base.
- Former driver Jeremy Mayfield blasted the grandstands as half-empty and described Bristol as a 'COVID era race'.
- FS1 viewership fell to levels not seen before in the network's history during the Bristol race weekend.
- The piece attributes issues to broader NASCAR changes, including fan engagement shifts and venue selections since the 2020 era.
- The author credits NASCAR with some recent improvements, but questions remain about long-term fan support.
- Mayfield links public image issues to leadership and public relations decisions affecting NASCAR's popularity.
- The article highlights the contrast between in-car visuals and televised coverage when seats appear empty.
- NASCAR's broader strategic shifts, including schedule changes and returning venues, are acknowledged as ongoing efforts.
- The piece frames the debate around whether NASCAR has left its traditional fans behind for newer markets.
- The article attributes Bristol’s low attendance to broader entertainment and media consumption trends affecting sports.
- Ex-driver Mayfield’s remarks frame the narrative around the sport’s perceived decline rather than a single event.
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