8legs: Brisbane 2032 organising committee

#1 out of 1

Believe, belong, become, boring, bizarre: Brisbane Olympics motto panned as ‘lazy and weirdly evangelical’

The Brisbane 2032 motto Believe. Belong. Become. has drawn strong, mixed reactions from critics and industry observers.
Organisers say the motto reflects symbolism behind each word and represents a north star for the Games in 2032 and beyond.
Advertising expert Dee Madigan questions origins of the slogan, calling it strange and evangelical in tone.
Some see the motto as a missed opportunity to promote visitors and Australian culture with a playful or vernacular approach.
"Becoming someone stuck in a traffic queue" was quoted as a criticism of the word 'Become' by some audiences.
The article notes the slogan followed a lengthy consultation process involving more than 6,000 Australians.
Brisbane 2032 president Andrew Liveris defended the vision, highlighting its symbolism and future horizon.
Critics argued the slogan could have offered a stronger promotional tool for visitors and pride.
The article places the Brisbane motto in a broader context of Olympic slogan history and comparisons to other games.
The piece notes pundits question the slogan's alignment with Australian culture and commercial messaging.

Vote 0