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technology17h ago
New Report Finds Communication Teams Unprepared for AI, Despite High Urgency and Organizational Pressure
- A new multi-organization study finds a widening gap between expected AI capability in communications and team confidence to deliver it.
- Internal confidence gaps within teams are linked to slower decisions and uneven AI application across workflows.
- Experts say leaders should provide clarity, structure, and shared confidence rather than more tools.
- Governance improves adoption patterns but does not fully build capability without ongoing enablement.
- AI models are advancing faster than teams are adapting, increasing perceived capability gaps.
- The report introduces the Communication Intelligence Framework to scale capability.
- Leaders need clear boundaries, quality criteria, and role-specific AI use cases.
- Policy alignment with structured practice helps but must be paired with ongoing governance and leadership direction.
- The State of Communication Readiness in 2026 is available as a free download.
- The framework focuses on strategic advisory, decision-grade intelligence, narrative foresight, and governance rhythms.
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