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sports12h ago
The Spin | How Brazil became a standard bearer for cricket’s global growth
- Brazil's Poços de Caldas has become a cricket hotspot, driving youth participation nationwide.
- BCC programs reached 100,000 participants in 2024, with a focus on women and girls.
- ICC sees Brazil as a growing market in the Americas alongside Nigeria and Japan.
- ICC expanded broadcasts in multiple languages to broaden cricket's appeal.
- Digital engagement surged in multiple countries during the latest World Cup coverage.
- ICC emphasizes growth in non-traditional markets as key to global expansion.
- Zimbabwe and Italy show notable digital engagement gains alongside Japan.
- ICC highlights Brazil and Nigeria as drivers of regional growth within the ICC’s census.
- Brazil’s development model includes centrally contracted international teams and local bat production.
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