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How Chanel’s Collection Design Has Changed Under Matthieu Blazy

Chanel held its Métiers d’Art show in New York under Matthieu Blazy, marking a new era for the collection.
Blazy reworked the show calendar and introduced upstream research teams to work ahead of prototypes.
Chanel reported the US market as the brand’s largest and emphasized enhancing the in-store experience.
The brand renovated its Bloomingdale’s flagship store in New York as part of ongoing retail projects.
Chanel discussed potentially adding a men’s wear category but emphasized existing gender-fluid pieces.
A$AP Rocky was named Chanel’s new brand ambassador and features in campaigns and films.
Chanel linked the Métiers d’Art to broader product development, noting its role in haute couture and other lines.
The 2024 sales for Chanel dipped 4.3% to $18.7 billion, with expectations of growth in 2025.
Blazy’s debut collection arrived in March 2026, followed by the Métiers d’Art in May 2026, signaling momentum.
Chanel reiterated that the Métiers d’Art emphasize craftsmanship and specialist suppliers like Lesage and Lemarié.

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