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technology3h ago
Chinese-owned British pub chain ditches humans for AI called 'Charlie'
- Greene King begins testing an AI voice assistant named 'Charlie' to answer calls at several London pubs.
- The AI is designed to drive efficiencies and support bookings without compromising in-person service.
- The AI deployment spans the George in Borough, Anchor Bankside, and Ye Olde Cock Tavern as part of the Square Mile rollout.
- Greene King aims to 'drive efficiencies' amid rising costs and staff-rights legislation affecting pubs.
- Industry observers note mixed feelings, with some praising efficiency and others worrying about reduced human interaction.
- Greene King confirms the AI is intended to complement staff, not replace human interaction.
- City AM reports the initial trials focused on behind-the-scenes operations before customer-facing use.
- The placement includes venues in the Square Mile and London suburbs as part of a broader pilot.
- City AM and Daily Star coverage highlight the AI's role in handling phone bookings at various pubs.
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