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business1d ago
Germany's Dr. Wolff cosmetics company is going all in on AI
- Dr. Wolff launches an in-house AI model, WolffGPT, to protect data while expanding daily AI use across departments.
- Staff across the firm are being trained, with about 90% of computer workers completing AI modules since fall.
- AI pioneers in the company number around 110 of 930 employees, supporting colleagues and sharing knowledge.
- WolffGPT helps write workflows, edit documents, and create social media posts for efficiency.
- The company trains staff through short online modules, enabling flexible, paced learning.
- Dr. Wolff views AI as a tool to alleviate workload and attract talent amid rising competition.
- The initiative aligns with broader German SME trends and the cautious approach to AI adoption.
- Dr. Wolff is actively exploring AI applications beyond admin, with production sector pilots in view.
- The AI program is part of a broader push to empower employees with practical AI tools.
- The firm emphasizes data privacy by linking AI to selective company systems and data.
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