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Fashion Trust Founder Tania Fares on Her First Job in Fashion

Fares recounts starting with an internship at Pierre Cardin that led to a communications role and a shift toward the business side of fashion.
She co-founded Fashion Trust to support young designers and later expanded to Fashion Trust Arabia and Fashion Trust US.
Fares highlights mentoring and customer connection as keys to helping designers grow their businesses.
The interview notes expansion into international regions, including the Middle East, with Fashion Trust Arabia.
Fares emphasizes openness about funding and building a community of patrons and supporters.
Fares notes that technology will shape design but human authenticity remains essential.
She reflects on her mentoring experience with Lulu Kennedy and the early impact of their collaborations.
Fares describes the challenges of the fashion industry, including production costs and the need for sustainable support.
She shares the goal of expanding Threads of Impact and increasing the mentorship scope.
Fares stresses that personal authenticity and community engagement are central to brand success.

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