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entertainment15h ago
Instacart Super Bowl Commercial Goes Bananas With Ben Stiller, Benson Boone
Variety.com and 1 more
- Instacart unveils a 30-second 'Bananas' Super Bowl spot directed by Spike Jonze, featuring Ben Stiller and Benson Boone.
- The commercial centers on Instacart’s Preference Picker feature, highlighting banana ripeness options.
- Stiller and Boone’s rivalry is staged on a 60-foot glittering disco stage with retro vibes.
- Spike Jonze shot the ad on vintage cameras to achieve an analog, retro feel.
- A longer director’s cut will expand the story with more dancing, singing, and escalating tension.
- Instacart aims to spark discussion about produce selection and control via its new feature.
- The campaign positions bananas as a top purchased item with notable shopper notes on Instacart.
- Ben Stiller describes the banana idea as a source of humor and collaboration with Boone.
- Stiller praises Boone’s willingness to commit to the performance.
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