#1 out of 4
sports1h ago
Steph Curry's Under Armour Split Just Took a Strange New Turn
- Steph Curry and Under Armour ended their partnership earlier than planned, with reasons tied to contract timing and performance signals.
- Sole Retriever reported the breakup was originally tipped for Summer 2026, but the timeline was expedited.
- A key cited reason was Under Armour not signing Azzi Fudd, which Curry had advocated for
- Under Armour denied Caitlin Clark as a factor, calling the claim 'untrue' and affirming no deal was offered to Clark
- Curry is exploring sneaker free agency, wearing shoes from Adidas, Jordan, Li-Ning, New Balance, Nike, PUMA, and Reebok
- Curry publicly teased ongoing negotiations and potential partnerships with future product lines
- Curry has moved past a full break with Under Armour, entering sneaker free agency with multiple brand interactions
- The story is still developing as Curry’s future with sneakers remains uncertain
- Pattern of public reactions includes reports from Sole Retriever and counterpoints from Under Armour
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