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business22h ago
Live-shopping platform Whatnot taps Shopify to reach millions of merchants as it chases growth
- Whatnot now integrates with Shopify, letting merchants sync products, inventory and orders automatically to Whatnot.
- About 30 businesses used the integration in beta and generated more than $10 million in sales.
- The goal is to attract larger brands and broaden live shopping beyond small sellers.
- Whatnot aims to leverage Shopify’s merchant base to scale its marketplace and attract bigger brands.
- Live shopping remains more challenging outside China, but Whatnot sees growth potential with Shopify.
- Early users report faster live shows and improved inventory control after the integration.
- Shopify’s role in pushing upmarket could benefit Whatnot by simplifying use for larger retailers.
- Whatnot’s live shows demand real-time interaction, which differs from typical online stores.
- Whatnot reports growth in seller base and new accounts in 2025 as live shopping expands.
- Whatnot’s CEO/leadership sees live as a key channel for sellers of all sizes.
- Whatnot’s Shopify integration is available in the Shopify App Store in multiple regions.
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