8legs: Audubon nature institute

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Audubon tries again: New membership pricing launches after holiday backlash

Audubon Nature Institute raises membership prices for all access and limited options, effective March 2, 2026.
The increase follows a previously backlash-filled rollout that nearly doubled basic family memberships.
Three membership options will be offered: All Access, Zoo-only, and Aquarium/Insectarium-only.
Overall prices for the full experience rise about 25 percent versus 2025.
Discounted limited experiences may drop 10–35 percent.
Officials say the pricing will fund animal care, veterinary costs, insurance, and staffing.
Audubon emphasizes balancing animal care with affordable community access for long-term sustainability.
Some families say they will not renew due to price increases.
Public reaction calls for clearer communication and paced implementation.
Audubon notes the new pricing aligns with animal care and community needs.

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