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business10h ago
Audible Rolls Out a More Affordable Standard Plan for Listeners
Cnet.com and 1 more
- Audible introduces a more affordable Standard plan costing $9.00 per month in multiple markets, expanding access beyond the Premium tier.
- In the US, the Standard plan provides one audiobook selection and unlimited listening from a curated library, with titles staying accessible while the membership remains active.
- The Standard plan sits below Premium Plus, which remains at a higher price and includes a monthly credit for a purchasable title.
- Audible aims to broaden its global footprint with the Standard plan, launching in the US and other markets with more to come.
- The new Standard plan is part of Audible's ongoing strategy to diversify listening options, complementing its existing catalog and original content.
- The reference notes that Wondery titles are included in the library mix, aligning with Audible's approach to curated content within the Standard plan.
- Early regional tests indicated the Standard plan boosted member sign-ups and retention, signaling favorable market reception.
- Audible emphasizes accessibility and flexibility as core goals of the Standard plan, aiming to meet diverse listening habits.
- The new plan introduces a lower-cost tier to compete with library-based and streaming alternatives in a crowded market.
- CNET notes the Standard plan allows access to a mix of Audible Originals and popular titles previously tied to Wondery Plus, broadening appeal.
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