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Top 2 at&t News Today

#1
Why remote work is quietly thriving in the return-to-office era
#1 out of 26.2K est. views
business4h ago

Why remote work is quietly thriving in the return-to-office era

  • Most Fortune 100 firms pushed a five-day in-office mandate, yet actual remote work persists under hybrid and off-record arrangements.
  • Bloom notes that remote work remains widespread, with managers granting flexible days to protect performance.
  • WSJ research and BLS data show WFH rates have stayed relatively steady despite policy changes.
  • Smaller businesses have continued to offer flexibility more than large Fortune 100 firms.
  • Off-the-record exceptions have helped some workers, including a Wisconsin mother, work from home more.
  • Some employees use 'coffee badging' to satisfy attendance while working remotely.
  • Public relations and tech industries show varied adherence to RTO policies, with some executives seeking flexibility for family or collaboration needs.
  • Public and private sector trends indicate a long-term shift toward hybrid models.
  • The article notes that office space constraints and desk shortages may shape future attendance patterns.
  • Economists caution that some remote-work trends are driven by management choices and performance concerns.
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#2
AT&T Taps Kirk Herbstreit for ‘Clutch Calls’ Promotion During College Football Playoffs
#2 out of 2
sports2h ago

AT&T Taps Kirk Herbstreit for ‘Clutch Calls’ Promotion During College Football Playoffs

  • AT&T launches 'Clutch Calls' promo featuring Kirk Herbstreit to engage college football fans during the playoff period.
  • The campaign invites fans to send messages to players, with some featured on social media.
  • Herbstreit emphasizes athletes' busy schedules and the importance of staying connected with family and friends.
  • AT&T has a history of experimenting with new forms of reaching consumers, including 'microcontent' and Campus events.
  • Herbstreit frequently engages with college audiences on campus for ESPN's College GameDay.
  • AT&T aims to blend traditional and digital media in its promotion strategy.
  • The promotion occurs as Miami's Hurricanes play Indiana's Hoosiers, heightening visibility.
  • AT&T's campaign follows a pattern of media-integrated marketing across platforms.
  • The piece notes Herbstreit's role as a national media figure and potential for brand amplification.
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