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business1d ago
Fanatics and AT&T announce exclusive multi-year partnership to connect more fans to sports moments
Foxbusiness.com and 1 more
- Fanatics and AT&T announce a wide-ranging, multi-year partnership to deepen fan engagement across the U.S., leveraging AT&T's connectivity with Fanatics' fan-centric platforms.
- AT&T customers can access enhanced Fanatics rewards and experiences through Fanatics ONE as part of the loyalty program integration.
- Watch parties and exclusive Fanatics experiences will be organized for fans nationwide during premier sporting events.
- AT&T gains access to Fanatics' vast ecosystem and relationships with high-profile athletes to deepen engagement with fans.
- The partnership underscores AT&T's connectivity with Fanatics' fan-centric platform to deliver immersive sports moments and closer fan connections.
- Fanatics leaders stress that the partnership aims to deliver exclusive access, meaningful rewards, and unforgettable moments to more fans.
- The deal positions Fanatics and AT&T as co-creators of national fan moments, leveraging their combined strengths for fans across the U.S.
- The partnership includes cross-brand integration across retail and events to extend Fanatics' reach and impact on fans.
- The Fanatics Fest NYC 2026 is highlighted as a key platform for fan experiences within the broader partnership.
- The collaboration emphasizes delivering moments to fans wherever they are through AT&T's network and Fanatics' experiences.
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