#1
#1 out of 3
business1d ago
Marolt: When a silly slogan gets stuck in your head
- The columnist blames marketing slogans for turning Aspen into a crowded, expensive destination that outsiders dominate.
- He argues 'Uncrowded by Design' was a lie that ultimately helped attract crowds and price out locals.
- The piece claims Aspen shifted from local entrepreneurship to wage-earning roles, harming small businesses and artists.
- The author cites the economic engine of marketing and development as driving out working residents.
- The piece notes neighborly chats and local culture have faded as tourism and price pressure grew.
- Marolt points to the 'Noisy Years' after crowds surged and small operators were priced out.
- The author emphasizes festivals and events marketed to visitors damaged authentic community life.
- The piece recounts Aspen’s marketing growth from recession-era slogans to world-class branding.
- The author warns that branding and development threaten Aspen’s social fabric and future viability.
- The piece frames Aspen’s marketing as a fib that became a self-fulfilling prophecy.
- The column closes with a call for reflection on how slogans influence real life in Aspen.
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