8legs: Asda

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#1 out of 2

John Vincent buys back Leon and launches a formal turnaround plan to revive the chain.
Leon's strategy centers on owned London stores and reduced exposure in cities like Brighton and Manchester.
Vincent plans a leaner network with the potential total of about 100 UK outlets over four years, mainly in London.
The menu will be refreshed, removing some items and adding new dishes to reboost affordability and health credentials.
Vincent is training staff in wing tsun to improve service speed and staff composure.
Leon’s challenges include pandemic-related losses, rising costs, and competition, prompting the strategic reboot.
Former co-founder Allegra McEvedy says Leon drifted from its original ‘naturally fast food’ concept before Vincent’s return.
The plan includes renegotiating leases and pruning the portfolio to stabilize finances.
Vincent aims for a ‘family business’ culture with a founder’s mentality guiding decisions.
Franchisees will continue to operate locations, including some motorway service stations.

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#2 out of 2

Asda tops a Grocer study as the cheapest traditional UK supermarket for Christmas dinners in 2025.
Asda’s Christmas basket totals £81.98, with the turkey crown among the affordable items at £11.75.
The Grocer study compares prices across major retailers, including Tesco, Sainsbury’s, Morrisons and Waitrose.
The report highlights a range of price differences for items like Brussels sprouts and mince pies across retailers.
The Grocer notes that families can assemble a festive spread for about £12 per head for eight people.
Lidl is running promotions on festive trimmings during December, alongside Asda’s price leadership.
Key items like Turkey crown, sprouts, and mince pies feature in the price comparison across stores.
The Grocer study results emphasize affordability without loyalty-card discounts from competitors.
Overall, the Grocer rankings place Waitrose as the most expensive in the reported baskets.
The Grocer’s comparison covered both budget and premium festive baskets for 2025.
The Metro article references the finding as part of broader Christmas shopping coverage.

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