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shopping1d ago
Pukka signals a fresh era for chilled handhelds - Food and Drink Technology
- Pukka relaunched its chilled handheld lineup with bold packaging and a new Cheese & Pickle Slice to boost on-the-go appeal.
- The Cheese & Pickle Slice is a seasonal 140g pastry designed for Spring/Summer on-the-go consumption.
- Rollout began in April 2026, with Morrisons launching on April 15 and Asda following in May at a £1.75 RRP.
- Pukka seeks to attract younger, flavour-focused shoppers with bold, world-inspired options like Jerk Chicken and Pepperoni Pizza.
- The relaunch aims to disrupt a previously uninspiring category by using visual disruption and bold colour cues.
- Pukka plans a steady pipeline of seasonal innovations and world flavours to sustain category relevance.
- Pukka remains focused on balancing familiar favourites with new global concepts to boost shelf impact.
- The Cheese & Pickle Slice links a classic British flavour with a portable format to fit lunch-hour routines.
- Pukka’s strategy targets bold, on-shelf impact to drive impulse purchases.
- Pukka aims to secure continued leadership in the pie category through ongoing innovation.
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