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sports9h ago
Apollo Sports Capital and Tom Dundon make landmark $225 million investment in pickleball
Cnbc.com and 1 more
- Pickleball Inc. secured $225 million in new investment from Apollo Sports Capital and Dundon Capital Partners, marking a major financing milestone for the rapidly growing pickleball ecosystem.
- The deal increases total funding in Pickleball Inc. to about $315 million and values the company near $750 million, signaling industry consolidation.
- The capital will roll up multiple assets under a single Pickleball Inc. umbrella, creating the largest pickleball ecosystem to date.
- Dundon and the Pardoe family will remain majority shareholders after the investment, ensuring continuity of leadership.
- Pickleball’s footprint is expanding, with industry data noting more than 24 million U.S. players in 2025, underscoring its fastest-growth status.
- MLP and PPA Tour reported $30 million in sponsorship revenue in 2025 and $60 million in combined top-line revenue, highlighting strong commercial traction.
- The investment enables broader expansion into media, content, and infrastructure to support fast-growing events.
- Industry executives describe the investment as a seismic day for pickleball’s business and ecosystem integration.
- Dundon’s involvement comes from his pedigree as an NBA and NHL team owner and early pickleball investor, underscoring cross-sport credibility.
- The Yahoo Sports reference context confirms the same deal, reiterating the $225 million investment and ecosystem-unifying goal.
- The combined narrative positions pickleball as not just an emerging sport but a tier-one, ecosystem-driven business with media and consumer components.
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