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Audemars Piguet CEO Ilaria Resta talks time, tradition and innovation
- Resta says the moment is challenging but creative momentum remains strong for watchmaking.
- AP Lab showcase aims to engage the public and explain watchmaking to a broad audience.
- Resta advocates blending gender narratives, saying watches are not strictly for men or women.
- AP revealed three new watches as part of Atelier d'Etablisseur, merging traditional craft with new materials.
- Resta notes women’s growing role in watchmaking and a projected rise in female buyers by 2030.
- The 'Atelier d'Etablisseur' project will fuse age-old techniques with modern tech for new materials.
- Resta framed Watches and Wonders as a platform to learn from peers and collaborate.
- AP intends to celebrate 150 years of the brand while shaping the next chapter.
- Resta emphasized the open house policy to make watchmaking accessible to the public.
- Geneva event positions Audemars Piguet amid industry pressures and recovery hopes.
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