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entertainment13h ago
Behind Prime Video’s Global Partnership Deal Spree
- Prime Video is expanding a broad partnership strategy, combining first‑party SVOD, third‑party channels, and TVOD to reach more viewers.
- HBO Max will be available as a Prime Video add‑on in several European markets while existing deals expand in France, Spain, and Sweden.
- The company has launched or expanded free‑to‑air channels and other partners such as M6+ and RTVE to broaden programming access.
- Prime Video aims to be a content distribution platform across multiple devices and markets, driving incremental scale for partners.
- Bennett says the shifts balance consumer choice with competitive pricing to preserve a consistent Prime Video experience.
- The interview frames Prime Video’s strategy as a response to a changing streaming landscape beyond simple SVOD battles.
- Prime Video reports strong engagement and growing use of channels as indicators of partner and customer value.
- Bennett confirms expansion plans to launch Channels in new countries over the next year.
- Prime Video positions itself as a dimensional marketplace, differentiating from rivals by combining services and content types.
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