8legs: Andrea faulkner williams

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This Husband-Wife Duo Started Their Business As a ‘Massive Gamble’ in Their Garage. Now They Run a Bestselling Brand on Amazon.

Williamses launched Tubby Todd in their garage as a side hustle with one hero product in 2014.
The brand grew into a best-seller on Amazon, outranking major players in its category.
The company expanded from online sales to physical retail, including 1,100 Target stores.
The founders pursued a grassroots, community-driven marketing approach before scaling.
The brand emphasizes family connection as its north star, influencing product and marketing decisions.
Initial growth relied on organic word-of-mouth and influencer sharing rather than paid campaigns.
The founders balanced direct-to-consumer focus with strategic retail partnerships for growth.
By leveraging Amazon and their own site, they achieved steady, year-over-year growth of 30–50%.
Tubby Todd's growth included expanding its product line to ointment, sanitizer, and sunscreen.
The founders credit collaboration and help from others as key to their success.

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