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Marketers insist on ethics as AI agents reshape shopping

US marketers prioritize ethics and privacy as AI reshapes shopping, per ANA/Harris Poll findings.
Only 30% of global consumers fully trust AI to make purchases, despite growing AI-enabled checkout features.
Retailers are urged to build trust frameworks before pursuing API integrations or content rewrites.
29% of consumers have purchased based on an AI-generated response, with 87% satisfaction among those buyers.
The report ties ethics and privacy work to strategic roadmapping for AI in marketing.
The piece cites ANA and The Harris Poll as key sources for marketer sentiment on AI adoption.
EMARKETER notes early adopter behavior with AI-enabled shopping and trust considerations.
The article emphasizes using ethics data in strategy decks for AI roadmap sequencing.
The analysis references a May 2025 Kantar survey on consumer trust in AI for shopping.
Optimizely's October 2025 survey is cited for AI-generated purchase satisfaction figures.

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