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entertainment1d ago
5 Takeaways From Ampere Analysis at Göteborg: Streaming to Overtake Legacy Media in 2028, The YouTube Issue, Sports Takeover
- Ampere Analysis at Göteborg says streaming will overtake legacy media in 2028, reshaping global content spend.
- Unscripted and sports are here to stay, with sports taking a growing share of streamer budgets.
- YouTube is increasingly a distribution layer for streaming and legacy spaces, influencing CPM dynamics.
- Consolidation chats follow Netflix-Warner Bros. as platforms pursue global reach and diagonal integration.
- The report highlights the rise of microdramas as a major opportunity in major markets.
- AI is viewed as a threat to the creator economy, not just to production costs.
- Sports spending on streaming could rival traditional TV budgets if current trends continue.
- Content partnerships are expanding to address distribution cannibalization between platforms.
- YouTube’s reach supports a broader distribution strategy for both streaming and legacy players.
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