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celebrities6h ago
Nicole Kidman reveals her shocking payday for the iconic AMC advert
- Nicole Kidman says she was paid nothing for her AMC advertisement in 2021.
- She helped AMC film the campaign for free, calling in favors from colleagues.
- Kidman said the project aimed to help cinemas during Covid-era marketing campaigns.
- The ad became a viral meme, highlighting cinema magic while audiences were inside theatres.
- AMC reportedly spent over $25 million on the national advertising campaign.
- Kidman described reaching out to Billy Ray and Jeff Cronenweth to help with the project.
- The Tonight Show interview aired discussions about the ad five years after its release.
- The campaign was billed as AMC's first national advertising program in cinema history.
- Nicole Kidman’s TV spot featured her entering and watching a film at an AMC theatre.
- Kidman defended the ad's intent as a pure gesture to support cinemas during Covid.
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