8legs: Amc global media

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#1 out of 2

AMC Global Media plans to deepen sports storytelling without acquiring major league rights.
The company has greenlit a NASCAR-backed scripted series called 'Thunder Road'.
AMC also renewed 'Rise,' a sports documentary series exploring sports dynasties.
Kim Kelleher says costlier rights deals with major leagues are not the target.
AMC intends to tell stories behind seminal sports moments to draw in viewers.
AMC sees live sports as a reliable way to keep audiences during streaming shifts.
AMC Global Media emphasizes authenticity in NASCAR-related content.
The company aims to leverage sports storytelling across AMC, Shudder, and BBC America.
AMC sees potential in short- to mid-term sports programming rather than long-term league deals.
The shift reflects a broader strategy to capture streaming-era audiences with premium sports storytelling.

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#2 out of 2

AMC Global Media and Sphere Entertainment extend their holiday-season marketing partnership across TV, digital, and streaming.
Branded holiday activations and Sphere Studios content will be created for December.
Sphere’s ‘Sphere of Fear’ will align with AMC’s ‘FearFest’ in October.
Last year’s Exosphere campaigns drew major sponsors and mirrored AMC channels.
The collaboration marks a continued seasonal marketing strategy for both parties.
Exosphere activations will include content from Sphere Studios.
The agreement spans multiple platforms to maximize reach during the holiday season.
Sphere Entertainment Co. and AMC Global Media are the primary partners.
The partnership aims to leverage Sphere’s holiday-themed campaigns.
The deal’s December activations will be a key feature of the holiday season push.

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