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Amazon is closing its physical Amazon Go and Amazon Fresh stores | TechCrunch
- Amazon will shut down its branded Amazon Go and Amazon Fresh stores to focus on delivery and third-party use of its cashierless tech.
- The company will expand same-day grocery delivery and grow the Whole Foods Market footprint.
- Amazon plans to offer its cashierless technology to third parties, such as stadium concession stands.
- Amazon expects growth in Whole Foods stores, continuing its acquisition strategy since 2017.
- The move aligns with a broader shift away from branded physical stores toward grocery delivery and smaller formats.
- The closures were announced on January 27, 2026, as part of the Disrupt 2026 period of Amazon strategy updates.
- Amazon states the changes are due to not achieving the right economic model for large-scale store expansion.
- Amazon’s physical store closures are part of a broader reduction of brick-and-mortar presence.
- The report notes past closures in 2024 due to lease cost economics.
- TechCrunch positioned the news within its coverage of Disrupt 2026 events.
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