#1
#1 out of 1
sports21h ago
CNBC Sport: This year's March Madness will test the health of Cinderella
- The article argues NIL and the transfer portal tilt power toward big programs in this year’s tournament.
- VCU’s athletic director says March Madness success helped donations, enrollment, and school pride.
- Jim Boeheim says it will be harder for mid-major teams to make deep runs due to NIL and the portal.
- Former Syracuse coach Boeheim suggests players' contracts and transfer limits as potential remedies.
- VCU’s Cinderella status is highlighted as a long-standing example of underdog potential in the tournament.
- Analysts warn about tampering and propose tighter regulations around spending and competition.
- Last year’s tournament had high TV ratings despite few upsets, complicating Cinderella narratives.
- Analysts say a new ratings record could occur this year if big programs dominate.
- MBA of NIL and spending remains a central debate about sustainability of Cinderella runs.
- VCU’s coach and AD emphasize the transformative impact of tournament success on school branding.
Vote 0