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entertainment20h ago
LA28 Olympics Planning Revealed at Variety’s Entertainment Marketing Summit, Focusing on Technology and Delivery
- LA28 showcases a technology-driven plan with partnerships to deliver an immersive fan experience across platforms.
- Merchan says the Games aim to be the most technology-advanced ever delivered.
- Deloitte, Omega, and Google are cited as key partners supporting the tech side of operations.
- LA28 plans to use L.A.'s billboards and local sports events for activation elements.
- Merchan describes a goal to connect audiences from couch to broadcast and live venues.
- The summit framed the plan as pivotal for showcasing American innovation at the Games.
- LA28 aims to deliver the Games in Los Angeles, enabled by the city’s infrastructure and partners.
- The coverage highlighted planning insights revealed at Variety's summit.
- The article notes the Games will be delivered in 2028, two years away from the timing of the summit.
- The piece identifies the scope of partners beyond tech firms, including branding and data roles.
- Variety presents the summit as a milestone in LA28's strategic development.
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