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technology6h ago
Global sports face challenges from 'AI slop' misinformation
- Alethea warns AI-generated content, or 'AI slop', now targets sports teams, leagues, and fans with increasingly convincing fake material.
- Experts say fake game updates and quotes can be created to resemble official announcements, making truth hard to discern.
- The report links AI-driven deception to potential harms beyond reputations, including ad revenue loss and distorted metrics.
- Sports across the NFL, NBA, WNBA, MLB, NHL, NASCAR, Formula 1, IndyCar, and tennis are cited as targets of such operations.
- Officials urge teams to coordinate across communications, legal, and security to defend brands online.
- Fans are advised to verify breaking news via official team channels and avoid suspicious links.
- The study notes that AI-generated content can manipulate betting markets and skew advertising metrics.
- There is a broader context of geopolitical influence, recalling past exploitation of sports moments for messaging.
- Experts call for fans to be vigilant and rely on official channels for authentic updates.
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