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entertainment8h ago
‘Misericordia’ Distributor Janus Films Wins Unifrance Distribution Prize for Robust and Witty Release
- Janus Films won the Unifrance Distribution Prize at the Rendez-Vous in Paris, earning $11,646 for Misericordia.
- The prize followed Misericordia’s Cannes pickup in 2024 and strong festival and awards campaigns.
- The campaign used distinctive key-art and an interactive map linking premieres to audience attendance.
- Janus plans cross-platform campaigns for next titles including The Love That Remains and Two Prosecutors.
- Janus executive Benjamin Crossley-Marra emphasized marketing to fit the film’s tone, balancing mystery with humor.
- Janus leveraged critic praise and audience engagement to boost Misericordia’s profile in the U.S. release.
- Alain Guiraudie’s Misericordia received critical acclaim and awards recognition during its campaign.
- The Unifrance prize underscores international support for French and arthouse titles in U.S. markets.
- The campaign included four-film Oscar submission context and festival chatter fueling release momentum.
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