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entertainment3h ago
“Go With the Chaos”: The Architects of Dover Street Market on Its Recipe for Radical Retail
- DSM maintains a global, physically focused model that prioritizes in-person experiences over online-only approaches.
- Leaders describe ‘beautiful chaos’ as central to DSM, balancing creativity with commercial realities.
- DSM stores reflect local character while aligning with Kawakubo and Adrian’s vision.
- DSM embraces ‘change’ as a constant, aiming to stay ahead of evolving fashion, tech, and culture.
- DSM prioritizes collaboration across brands and disciplines to foster renewal and creativity.
- Store design is treated as a creative medium, with architecture and installations integral to the experience.
- DSM engages with local communities through events and shared spaces across cities.
- DSM’s seasonal changeovers and ‘tachiagari’ are central to creating seasonal excitement.
- DSM’s approach blends local leadership with a shared global identity and values.
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