8legs: Adobe

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APAC brands lead on AI ambition, but execution can’t keep up with hype

APAC brands show high AI ambition but face execution challenges when scaling agentic AI.
Consumer trust remains a critical constraint in AI-driven experiences in APAC.
Consumers in APAC increasingly rely on AI for personalized recommendations and support.
Data quality and integration remain major barriers to AI adoption in the region.
India shows the strongest appetite for agentic AI among consumers in APAC.
Singapore adopts a governance-led approach to AI, with cautious consumer sentiment.
Adobe sees a pivotal moment as brands move from experimentation to scale with AI.
Consumers increasingly rely on AI as a primary purchase recommendation source.
A growing gap exists between consumer expectations and brand definitions of AI success.
The region varies by country, with India leading in consumer AI readiness and Singapore guiding governance.

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