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Top 6 adidas News Today

#1
Adidas’ record-breaking shoe is $2k on resale, so choose these instead
#1 out of 60.00%
sports1h ago

Adidas’ record-breaking shoe is $2k on resale, so choose these instead

https://www.tomsguide.com/wellness/running/adidas-record-breaking-running-shoe-is-going-for-usd2k-on-resale-sites-here-are-3-carbon-plate-racers-to-get-instead
Tomsguide.com
  • Adidas Adizero Adios Pro Evo 3 sold out quickly and now resells for up to $2,000 on secondary sites.
  • The article suggests three alternative carbon plate racers: Asics Metaspeed Ray, Puma Fast-R Nitro Elite 3, and Nike Alphafly 3.
  • Metaspeed Ray weighs about 4.8oz and is priced at $300, positioned as a strong lightweight option.
  • Puma Fast-R Nitro Elite 3 is another $299.50 option highlighted for performance similar to top racers.
  • Nike Alphafly 3 remains a strong option, often discounted, suitable for marathoners.
  • The piece frames the Pro Evo 3 as a high-cost outlier and positions the three alternatives as more affordable options.
  • The article notes that the Pro Evo 3 was involved in London Marathon contexts and was discussed by its developers.
  • The Pro Evo 3 sold out quickly and resale demand underscores interest in carbon-plated racing shoes.
  • The article includes a practical takeaway: buyers can consider the listed alternatives to avoid exorbitant resale prices.
  • The report provides price points and stock status to guide readers toward sensible purchases.
  • The piece mentions the higher price of the Metaspeed Ray relative to the Evo Pro, but still lower than the resale price.
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#2
Where to get Vincent Kompany outfits as he goes viral for his elite touchline drip
#2 out of 6
sports1d ago

Where to get Vincent Kompany outfits as he goes viral for his elite touchline drip

https://www.ladbible.com/news/sport/vincent-kompany-outfits-adidas-092437-20260428
Ladbible.com
  • Kompany's sideline outfits, including parkas and cargo pants, have gone viral and become a talking point.
  • Adidas is the official sponsor supplying Kompany’s head-to-toe look.
  • Fans highlight specific items, such as the Britcore parka and Y-3 cap, as key pieces of the style.
  • Kompany’s fashion has been linked to team aura and youthfulness within Bayern’s squad.
  • Memes and social chatter frame Kompany as redefining football management style.
  • Kompany’s look has become a talking point ahead of Bayern’s upcoming Champions League semi-final.
  • Fans compare Kompany’s style to Pep Guardiola and older coaching eras.
  • Kompany’s look includes a mix of puffer coats, parka, and vintage trainers from Adidas.
  • Fans praise the look as a fresh, youthful representation of Bayern’s squad.
  • The article notes potential affiliate links with purchases linked to Kompany’s outfits.
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#3
German football agrees €100m Adidas investment: What impact will it have, and does it make sense?
#3 out of 6
sports1d ago

German football agrees €100m Adidas investment: What impact will it have, and does it make sense?

https://www.nytimes.com/athletic/7237028/2026/04/28/bundesliga-adidas-deal-german-football-investment/
Nytimes.com
  • Adidas will invest €100 million into the Bundesliga and 2. Bundesliga to back growth initiatives and marketing.
  • The investment will fund long-term growth and international activation rather than transfer spending.
  • Adidas will extend its match-ball supply agreement to 2034 under the new deal.
  • DFL and Adidas frame the partnership as a strategic move to grow German football internationally.
  • DFL president Hans-Joachim Watzke called the partnership significant for German football.
  • Adidas emphasizes its long-standing ties to German football and international markets.
  • The deal acknowledges fan skepticism about commercialism and past investor efforts.
  • Investment aims to support clubs and competition growth amid international market challenges.
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#4
Backlash against the athletics 'super-shoe'
#4 out of 6
sports1d ago

Backlash against the athletics 'super-shoe'

https://www.dailymail.com/sciencetech/article-15771467/Backlash-against-athletics-super-shoe.html
Dailymail.com
  • Runners smashed records with Adidas super shoes, including a sub-two-hour marathon in race conditions.
  • Experts warn super shoes may be a form of technological doping that could alter competition.
  • World Athletics restricted shoe design, capping midsole thickness and limiting carbon plates.
  • The debate traces back to Nike’s Vaporfly era and the perceived impact on elite performance.
  • Regulators tightened rules to prevent footwear from dictating race outcomes.
  • Critics say the benefits may not be equal across athletes, risking unfair advantage.
  • Sawe’s performance is cited as evidence of the technology’s impact on elite times.
  • The article notes ongoing regulatory responses as technology advances.
  • Industry responses show a shift to race‑legal designs under the rules.
  • The discussion covers fairness vs. innovation in sport.
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#5
Jalen Williams' Adidas Harden Vol. 10 "Thunderbolt" Drops Friday
#5 out of 6
sports23h ago

Jalen Williams' Adidas Harden Vol. 10 "Thunderbolt" Drops Friday

https://www.si.com/fannation/sneakers/news/jalen-williams-adidas-harden-vol-10-thunderbolt-drops-friday
Si.com
  • The adidas Harden Vol. 10 'Thunderbolt' drops Friday at 10:00 a.m. EST for $160 on adidas.com.
  • Williams has previously worn player-exclusive Harden colorways and is a central figure for Adidas’ basketball future.
  • Williams joins Adidas campaigns as he rose from rookie to All-Star and All-NBA with the Thunder.
  • The 'Thunderbolt' colorway features a Core White upper with rainbow thunderbolt graphics and signature pulls.
  • Adidas Boost tech in the midsole provides a springy feel and energy return for performance.
  • Williams remains second in command for Harden’s signature collection, with potential for future products.
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#6
That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000
#6 out of 6
shopping17h ago

That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000

https://www.businessinsider.com/adidas-adizero-adios-pro-evo-3-sold-out-resale-2026-4
Businessinsider.com
  • The Adizero Adios Pro Evo 3 sold out in the US almost immediately after release.
  • Some pairs have surfaced on resale sites for as high as $4,000.
  • The model was worn by London Marathon record setters, boosting Adidas' image in performance running.
  • Adidas pre-sold the shoes in limited quantities through the Adidas app and specialty retailers.
  • Adidas plans wider release in the fall marathon season.
  • The rise of supershoe tech contends with Nike in marathon performance and branding.
  • Industry analysis notes Adidas and Nike patent activity around trainer technology.
  • London Marathon winners Sawe and Kejelcha were among the first to wear the new model.
  • Adidas altered its Instagram bio to reflect the race time of 1:59:30.
  • Adidas intends broader availability during the upcoming fall marathon season.
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