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Top 2 activision blizzard News Today

#1
Bobby Kotick Claims Activision, Call of Duty, and Consoles Are Doing So Poorly It Proves He Was Right to Sell Activision Blizzard to Microsoft for $69 Billion - IGN
#1 out of 25.1K est. views
business1d ago

Bobby Kotick Claims Activision, Call of Duty, and Consoles Are Doing So Poorly It Proves He Was Right to Sell Activision Blizzard to Microsoft for $69 Billion - IGN

https://www.ign.com/articles/bobby-kotick-claims-activision-call-of-duty-and-consoles-are-doing-so-poorly-it-proves-he-was-right-to-sell-activision-blizzard-to-microsoft-for-69-billionhttps://www.gamesindustry.biz/bobby-kotick-claims-lawsuit-objecting-microsoft-activision-deal-was-tied-to-embracers-desire-to-boost-sales
Ign.com and 1 more
  • Kotick frames Activision's sale to Microsoft as prudent, noting weak console and Call of Duty demand to justify the $69B deal amid poor near-term performance.
  • Kotick argues that post-close performance was far below ambitious targets, supporting the decision to sell as protecting value.
  • Context from November 2025 underscores broader sales softness cited to support the sale rationale.
  • The article notes ongoing legal challenges to the Microsoft-Activision merger and rival concerns about the price.
  • Kotick attributes some decline to competition from Battlefield, countering monopoly accusations in the FTC debate.
  • Kotick frames Embracer as a strategic factor in his defense against the lawsuit, linking it to the deal.
  • The piece mentions Black Ops 7's sales context relative to Black Ops 6 as a comparative sales note.
  • The discussion includes the broader impact of Game Pass and platform mix on hardware/software sales.
  • Kotick argues the deal prevented a potentially lower stock price after closing, reinforcing the sale's value protection.
  • Kotick notes his departure from Activision Blizzard occurred after selling to Microsoft in 2023, framing investor challenges as tied to that deal.
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#2
CoD drops 60%, and Kotick turns it into a retroactive “I was right” moment
#2 out of 28.4K est. views
business3h ago

CoD drops 60%, and Kotick turns it into a retroactive “I was right” moment

https://www.windowscentral.com/gaming/cod-sales-fell-60-percent-and-kotick-says-the-collapse-proves-the-microsoft-buyout-was-the-right-move-does-it
Windowscentral.com
  • Kotick cites a 60% drop in Call of Duty sales as part of his defense of the Microsoft takeover.
  • Kotick argues the deal would have led to a lower stock price if not completed.
  • The article notes questions about the 60% figure and missing full sales data for Black Ops 7.
  • Industry trackers show Black Ops 7 sales below Black Ops 6 in November, signaling a decline.
  • Microsoft’s Game Pass may affect traditional sales of Call of Duty titles.
  • Industry-wide softening in console sales is noted as part of the broader context.
  • A lawsuit by a Swedish pension fund is mentioned in relation to the deal.
  • Embracer’s response is noted, denying any need for pension fund assistance.
  • The piece notes uncertainty around Call of Duty's long-term performance and data gaps.
  • Analysts are cited as noting broader market pressures affecting the industry.
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