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Accor collection brands – a pipeline reflecting the evolving trends in hospitality development • Hotel Designs
- Accor reports 125+ hotels in the pipeline across its collection brands, signaling rapid global expansion.
- Emblems, MGallery, Morgans Originals, and Paris Society form the core collection brands growing worldwide.
- The brands aim to preserve local identity while offering global sales and loyalty support.
- Emblems Collection aims for 60 properties globally by 2032, starting with Lucknam Park Hotel & Spa in the UK.
- MGallery Collection shows strong momentum with 125+ hotels and 50+ pipelines, supported by conversions and new developments.
- Ennismore’s Morgans Originals and Paris Society Hotel Collection expand as part of Accor’s lifestyle brand strategy.
- Handwritten Collection has grown rapidly since its 2023 launch, with 40+ hotels open and 45+ in the pipeline.
- Accor highlights that collection brands deliver both entrepreneurial freedom and access to global systems.
- Current share shows collection brands account for 8% of development pipeline, signaling momentum.
- Executives emphasize collaboration with visionary founders to unlock properties with strong identity.
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