#1 out of 3
entertainment1d ago
Why brands are turning to video games for creative inspiration
- Brands are increasingly using retro video game aesthetics to shape modern ads and storytelling.
- Coinbase used a practical, game-like look with down-resed reality to tell its Oscar-adjacent ad story.
- Met-Rx, Skittles and Jack in the Box have run campaigns that evoke retro Nintendo-era visuals for branding and promotions.
- The campaigns aim to feel relevant and offer interactive, high-quality entertainment experiences.
- Experts say a nostalgic look works best when it serves the brand and tells a meaningful story.
- Global gamer numbers and growth support expanding use of game-like aesthetics in marketing.
- Brand leaders justify experimentation by linking game aesthetics to meaningful consumer engagement.
- TBWA\
- Industry officials note nostalgia appeal spans wide age ranges, not just younger audiences.
- Campaigns blend practical production with digital storytelling to deepen brand experiences.
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