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sports6h ago
More women are watching the NHL's Stanley Cup Playoffs. There are many reasons why
- Latest development shows female viewership driving NHL playoff growth across networks TNT and ESPN.
- Olympic momentum and 4 Nations event contributed to attracting new female fans to hockey.
- Executives say factors combine to bring more women to the sport, not one single cause.
- Networks emphasize meeting new fans where they are, using TikTok and multi-platform broadcasts.
- Officials report a 66% increase in female viewership on TNT and 106% on ESPN.
- Networks credit on-ice quality and young talent as factors drawing new fans.
- Emphasis on storytelling and on-ice emotion helps convert casual viewers to fans.
- Sponsorship and broadcast strategy aim to broaden reach across platforms like ESPN, ABC, TNT, TruTV, and HBO Max.
- The NHL aims to meet new audiences where they are through a wide distribution approach.
- Analysts note the playoffs are among the most-watched in U.S. history, with significant growth year over year.
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