#1
#1 out of 1
sports20h ago
Microsoft clicks on Formula One grid with new Mercedes deal
News.sky.com and 1 more
- Mercedes is set to announce a major sponsorship with Microsoft, reportedly worth about $60 million per year, marking a potential record for an F1 team deal.
- The Microsoft partnership would align Mercedes with a leading tech company, continuing the trend of tech firms increasingly sponsoring F1 teams.
- Sky News has suggested the sponsorship will be revealed as Mercedes unveils its 2026 car livery and design, tying the deal to the new season launch.
- The deal would place Microsoft among the grid’s top corporate sponsors, alongside or beyond current leaders in annual spend.
- The Mercedes-Microsoft news follows broader tech involvement in F1, with other tech giants already partnering with teams such as McLaren and Google.
- Toto Wolff has been active in corporate reshaping at Mercedes, including selling a stake to George Kurtz amid related activity.
- In parallel, CrowdStrike and Microsoft announced an alliance last year on cyber threat identification, signaling cross-portfolio collaboration around security.
- Mercedes will continue with George Russell and Kimi Antonelli as drivers in 2026, maintaining its driver lineup during the transition.
- The $60m-a-year figure, if confirmed, would place Microsoft among the top sponsors by spend, following Petronas and Oracle deals for other teams.
- Mercedes has a track record of high-value partnerships and ongoing commercial strategies, with recent deals contributing to its sponsorship portfolio.
- Mercedes declined to comment on the Microsoft sponsorship when contacted by media outlets.
Vote 1