8legs: 17 mile drive, usa

#1 out of 1

Ralph Lauren Becomes Official Lifestyle Apparel Partner of Pebble Beach

Ralph Lauren becomes the official lifestyle apparel partner of Pebble Beach Resorts, expanding its sports-community presence.
A Ralph Lauren retail store opens on the Pebble Beach property, adjacent to The Lodge and near the first tee.
The store will offer Purple Label, Collection, Polo Ralph Lauren, and co-branded Pebble Beach items, plus RLX activewear in stores.
An immersive weekend experience is planned, with guests playing a round on the Golf Link in customized carts and a clinic at the Pebble Beach Golf Academy.
Pebble Beach Resorts operates five golf courses and will host multiple US Open championships across years 2027, 2032, 2037, and 2044.
Ralph Lauren’s broader strategy includes continuing partnerships with sports communities and luxury travel experiences.
The Pebble Beach partnership includes a dedicated RLX presence within resort retail channels.
The collaboration reinforces Ralph Lauren’s branding around luxury golf and resort lifestyle.

Vote 0