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'Dracula' Goes Designer: Dior's Latest Collection Pays Homage to Classic Literature
- Dior launches the Summer 2026 Book Cover Collection, featuring first edition book covers on bags and accessories.
- The collection features first edition covers from 18th to 20th century literature, including Dracula and Madame Bovary.
- Demand was strong online, with several Book Tote styles selling out within hours of the launch.
- Campaign imagery features 070 Shake and a photoshoot shot by Angèle Châtenet along the Seine in Paris.
- Dior presents unisex styling across both men’s and women’s pieces with multiple tote sizes.
- Prices across the collection range from $250 to $10,500, with several items sold through Dior boutiques or dior.com.
- The campaign underscores literary themes with a nod to classic titles like Dracula, Madame Bovary, and Ulysses.
- Dior confirms the Book Cover Collection features accessories ranging from totes to scarfs and jackets.
- The Book Cover Collection is marketed as a luxury, limited-quantity line with boutique exclusives.
- The Hollywood Reporter notes the collection aligns with Dior’s high-fashion, literary-inspired strategy for 2026.
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