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business / markets7 months ago

WPP Prepares to Kill Off GroupM name, Rebranding as WPP Media

https://www.adweek.com/agencies/wpp-kill-off-groupm-rebranding-wpp-media/https://adage.com/agencies/media-agencies/aa-wpp-rebranding-groupm-as-wpp-media/https://www.campaignasia.com/article/wpp-set-to-drop-groupm-brand-in-media-shake-up/502322
Adweek.com and 4 more
WPP Prepares to Kill Off GroupM name, Rebranding as WPP Media Open in Adweek.com
Highlights
  • WPP will rebrand GroupM as WPP Media in 2025, uniting agencies under one brand to boost efficiency.
  • About 40,000 employees will move to a single company structure, replacing separate agency operations.
  • The restructuring aims to improve coordination, protect key units like GroupM, and adapt to industry changes.
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References

WPP to rebrand GroupM as WPP Media—industry leaders react

https://adage.com/agencies/media-agencies/aa-wpp-rebranding-groupm-as-wpp-media/Adage.com
WPP to rebrand GroupM as WPP Media—industry leaders react

WPP set to drop GroupM brand in media shake-up | News | Campaign Asia

https://www.campaignasia.com/article/wpp-set-to-drop-groupm-brand-in-media-shake-up/502322Campaignasia.com
WPP set to drop GroupM brand in media shake-up | News | Campaign Asia

WPP axes GroupM for WPP Media - More About Advertising

https://www.moreaboutadvertising.com/2025/05/wpp-axes-groupm-for-wpp-media/Moreaboutadvertising.com
WPP axes GroupM for WPP Media - More About Advertising

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

https://www.storyboard18.com/brand-makers/wpp-plans-to-rebrand-groupm-to-wpp-media-amid-broader-overhaul-report-64640.htmStoryboard18.com
WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

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businessmarketschangecorporatemarketrestructuringindustryrebrandingindustry changecorporate restructuring

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