video games3 months ago

Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box

https://www.pcgamer.com/gaming-industry/former-valve-exec-says-the-company-struggled-to-sell-half-life-until-coming-up-with-the-ultimate-one-simple-trick-of-marketing-manoeuvres-slapping-a-game-of-the-year-sticker-on-the-box/
Pcgamer.com
Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box Open in Pcgamer.com
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