video games
5 days ago

Valve Revolutionized Gaming by Pioneering Mock 'GOTY' Marketing

https://www.pcgamer.com/gaming-industry/former-valve-exec-says-the-company-struggled-to-sell-half-life-until-coming-up-with-the-ultimate-one-simple-trick-of-marketing-manoeuvres-slapping-a-game-of-the-year-sticker-on-the-box/
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Valve Revolutionized Gaming by Pioneering Mock 'GOTY' Marketing Open in Pcgamer.com
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One of Valve's original executives shares a very simple secret to its success: 'You can't use up your credibility' by trying to make bad games work

https://www.pcgamer.com/gaming-industry/one-of-valves-original-executives-shares-a-very-simple-secret-to-its-success-you-cant-use-up-your-credibility-by-trying-to-make-bad-games-work/Pcgamer.com
One of Valve's original executives shares a very simple secret to its success: 'You can't use up your credibility' by trying to make bad games work

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