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entertainment8h ago

Sydney Sweeney Backlash: Soap and Jeans Ads Spark Branding Risks

https://www.webpronews.com/sydney-sweeney-backlash-soap-and-jeans-ads-spark-branding-risks/https://www.buzzfeed.com/larryfitzmaurice/matt-rife-defends-sydney-sweeney-bathwater-soaphttps://www.tmz.com/2025/08/23/matt-rife-defends-sydney-sweeney/
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Sydney Sweeney Backlash: Soap and Jeans Ads Spark Branding Risks Open in Webpronews.com
Highlights
  • Halsey defends the film and its crew amid controversy, urging fans to focus on the craft behind Americana.
  • Americana’s rollout faces scrutiny, but its director notes the movie can outlive the moment and endure beyond the current buzz.
  • The American Eagle jeans campaign is framed as an apparel message, not a personal critique of Sweeney herself.

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References

Matt Rife Defended Sydney Sweeney And Said "Garbage Losers" Are "Mad For Nothing"

https://www.buzzfeed.com/larryfitzmaurice/matt-rife-defends-sydney-sweeney-bathwater-soapBuzzfeed.com
Matt Rife Defended Sydney Sweeney And Said "Garbage Losers" Are "Mad For Nothing"

Matt Rife Defends Sydney Sweeney Aganist Online Hate

https://www.tmz.com/2025/08/23/matt-rife-defends-sydney-sweeney/Tmz.com
Matt Rife Defends Sydney Sweeney Aganist Online Hate

Sydney Sweeney’s ‘Americana’ co-star Halsey slams fans who boycotted film over ‘denim bulls–t’

https://pagesix.com/2025/08/23/celebrity-news/sydney-sweeneys-americana-co-star-halsey-slams-fans-who-boycotted-film-over-denim-bulls-t/Pagesix.com
Sydney Sweeney’s ‘Americana’ co-star Halsey slams fans who boycotted film over ‘denim bulls–t’

Halsey Defends Americana Film Amid Costar Sydney Sweeney's American Eagle Controversy

https://www.eonline.com/news/1421559/halsey-on-sydney-sweeney-american-eagle-controversyEonline.com
Halsey Defends Americana Film Amid Costar Sydney Sweeney's American Eagle Controversy

Sydney Sweeney defended by canceled comedian Matt Rife amid backlash

https://www.dailymail.co.uk/tvshowbiz/article-15026959/Sydney-Sweeney-defended-comedian-matt-rife-american-eagle-backlash.htmlDailymail.co.uk
Sydney Sweeney defended by canceled comedian Matt Rife amid backlash

Matt Rife Defends Sydney Sweeney After Online Backlash

https://www.usmagazine.com/stylish/news/matt-rife-defends-sydney-sweeney-after-online-backlash/Usmagazine.com
Matt Rife Defends Sydney Sweeney After Online Backlash

Halsey Defends ‘Americana’s “Hardworking” Crew Amid Sydney Sweeney Controversy

https://deadline.com/2025/08/halsey-defends-americana-sydney-sweeney-controversy-1236496057/Deadline.com
Halsey Defends ‘Americana’s “Hardworking” Crew Amid Sydney Sweeney Controversy

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