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entertainment1d ago

https://variety.com/2025/tv/global/creator-economy-upfronts-mipcom-after-party-dhar-mann-tubi-1236552566/https://www.hollywoodreporter.com/tv/tv-news/mipcom-2025-creator-economy-dominates-traditional-tv-market-1236401524/
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Highlights
  • The creator economy dominated MIPCOM 2025 as the centerpiece of mainstream production and partnerships.
  • Traditional players like BBC Studios, Fremantle, and Banijay are partnering with creators, signaling convergence between legacy production and creator-led storytelling.
  • Banijay launched FC Failliet/Finesse, a Dutch soccer club co-founded with digital creators, illustrating creator-led sports entertainment expansion.

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References

Creator Economy Crosses Over Into Mainstream Media at Mipcom as After Party Studios, Dhar Mann Studios and Tubi Unpack Their Different Models

https://variety.com/2025/tv/global/creator-economy-upfronts-mipcom-after-party-dhar-mann-tubi-1236552566/Variety.com
Creator Economy Crosses Over Into Mainstream Media at Mipcom as After Party Studios, Dhar Mann Studios and Tubi Unpack Their Different Models

MIPCOM Wrap: Creator Economy Eats TV’s Lunch at Cannes Confab

https://www.hollywoodreporter.com/tv/tv-news/mipcom-2025-creator-economy-dominates-traditional-tv-market-1236401524/Hollywoodreporter.com
MIPCOM Wrap: Creator Economy Eats TV’s Lunch at Cannes Confab

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