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Highlights
- L’Oréal seals €4bn by taking over Kering’s entire luxury beauty portfolio, shifting focus to mass-market and wellness-enabled luxury beauty.
- Creed moves under L’Oréal with licenses to create beauty and fragrance products for Gucci, Bottega Veneta and Balenciaga.
- A 50-year exclusive licensing and joint-venture framework will govern fragrance and wellness initiatives between L’Oréal and Kering.
Vote 25
References
Kering agrees to sell beauty unit to L'Oreal for $4.7 billion as De Meo trims debt
Why L’Oréal’s Deal With Kering Beauty Is a Category Game-changer
Kering and L’Oréal Forge an Alliance in Beauty and Wellness
Kering to sell its beauty business to L’Oréal
Kering sells beauty division to L’Oreal and says the companies will collaborate on wellness products - WTOP News
Kering sells beauty division to L'Oreal and says the companies will collaborate on wellness products
Kering clinches €4B deal to sell beauty division to L’Oreal (PPRUF:OTCMKTS)
Kering sells beauty division to L'Oreal and says the companies will collaborate on wellness products
Kering sells beauty division to L'Oreal and says the companies will collaborate on wellness products
Gucci owner Kering to sell beauty division to L’Oréal for €4bn
L’Oréal seals €4bn deal for Kering’s entire luxury beauty portfolio
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